By Mark Tudi |

One key to establishing a successful career in sports is to stay ahead of the curve by identifying future trends.  One such trend is the use of new media in sports.

New media tends to include several different elements, including mobile content, interactive marketing, and streaming media.  As we continue to move into the “Web 2.0″ generation, traditional media methods have been taking a back seat to fresh, new ways to penetrate deeper into the lives of the fans and consumers.  Professional franchises and collegiate programs have turned to blogs and social networking, allowing their fans to get more involved in their media consumption.  Web applications such as Facebook, MySpace, and Twitter are increasingly powerful tools with the potential to grow brand loyalty.

Candidates who demonstrate a clear understanding of the application of new media, and can develop innovative ways to implement new media into a firm’s marketing operations will be in high demand.

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