Whatever your chosen career path, don’t just hunt for a new job. Instead, launch a personal marketing campaign. Use proven techniques that have earned millions of dollars for direct marketing companies around the country. Put them to work for your career’s success!

Start with a written marketing plan covering the following points:

1. What are your marketing objectives?

2. What is your positioning?

3. Who is your target audience?


To determine your marketing objectives, consider the responsibilities you want on your next job, the industry and environment in which you want to work and what you can reasonably expect in the way of title and salary.


You must take into account your positioning. Your resume and cover letter will stress your experience along with education and any additional skills you have accumulated. Positioning should show your target audience that you are worthy of their consideration. Effective positioning sets you apart from your competitors. Do you have a specialized area of expertise? Let the prospective employees know you can help them in many facets of their operation.


Total success depends not only on having effective positioning and a strong presentation, but, most importantly, on identifying your market audience- i.e. reaching the decision makers who can turn your marketing objectives into good job offers. After narrowing the field to the particular organizations offering the best opportunities, identify the decision makers you need to contact by title and job function. Find out as much as you can about these people who hold the titles at the various companies you are targeting.

Starting from a description of your target audience, build a personal marketing database. Direct marketers rely on databases. So will you. A database is simply an organized collection of information about customers and prospects. Your database needs to keep track of potential employers, professional contacts and resources. Keep organized notes on everyone you speak with who can help you reach your objectives. Jot down names, titles, companies, address, fax and telephone numbers, when you spoke or met, how you found them, what follow-up you will make and any other relevant information.

This process is professional marketing, not job hunting. Take charge of this transitional phase of your career, whether you are moving from one company to another in the same position, moving up in your field or changing careers all together. Develop a marketing plan to make things happen.

What does your personal marketing plan look like?

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